Transforming into an Open Business

I'm a firm believer in Open Source and transparency. We spend a lot of time contributing to various open source projects and promoting open source or open business.

When we mention Open, we always assume that this means source code, but in fact, it is so much more. This concept should also be applied to other practices, including businesses.

Our goal is to peel back the layers of our business, exposing more metrics along the way, much like peeling an onion. Slowly, we will start exposing metrics for everyone to see as we strive to be an open startup.

I started looking at the various services that we use for 56K.Cloud and this blog and was quickly shocked at the amount of data that is blindly shared with third parties. We want to achieve openness with our business and eliminate unnecessary information sharing with third parties. Slowly, I will convert more and more services to the Open page.

Removing Google Analytics

A first step in becoming even more open is to expose what we are collecting. Google Analytics is a service identified which we use that collects metrics and shares the information with 3rd parties by using cookies. Pulling the curtain back on Google Analytics is quite a scary experience. It is a service which I have used for years without thinking much about it and the information it provides.

The cool dashboards and reports available from age, demographics, interests, and so much more that Google uses to profile users then applies this profile to the various reports and dashboards. GDPR helped alleviate some of the issues around information collection and sharing. GDRP is the annoying pop-up that is on almost every website asking for permission to collect and share your information. Even though the pop-up is annoying the principle behind GDPR is good in practice about protecting consumer data.

It is our job as people, website owners, and companies to review what we are collecting from visitors, how we are handling this data, and what we do with this data on an ongoing basis. As companies and tools change, we need to stay in line with the services which we utilize.

Simple Analytics

OK, so we removed Google Analytics and started looking for other tools. As we investigated our Open project, we stumbled upon a blog Coding with Hugo - codewithhugo.com/open/ which is about Javascript and has implemented the same Openness we are trying to achieve not only with the website but also with the business side as well.

When I started reviewing his Open metrics is when I stumbled upon simpleanalytics.io. This amazing website analytics tool is simple, clean, and not evil. What struck me right away is the elegant and understandable UX.

My favorite feature from SimpleAnalytics is:

"When a service is free you are the product. We won't ever sell your data. As a result, we need to charge."

I have been saying this to friends and family for a long time but somehow was not living it. Now, I happily purchased the service and greatly support what Adriaan is trying to accomplish. We are still way below the 100k page view threshold for the business account but are on our way.

Below is this blog's open analytics. What you see is exactly what I see as an Admin—no more, no less. We also experienced a significant performance gain after switching away from Google Analytics. I am pleased to see page load times decrease and feel better about not storing visitor information. Don't be evil! This website converted away from Google Analytics on 6 February 2019.

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